EVZ and Alfred Müller AG extend their successful partnership

Through its sponsorship, Alfred Müller AG supports the EVZ at all levels: the EVZ Men’s Team in the National League, the EVZ Women’s Team in the PostFinance Women’s League, and the EVZ’s youth programmes. This partnership, which symbolises the entire journey in elite sport – from the first steps of young talent through targeted development right up to the highest level of national sport – will continue into the 2026/27 season.

Ibrahim Can, Head of Marketing & Sales at EVZ: “Alfred Müller AG is far more than just a sponsor to us. It is a long-standing and reliable partner that supports our development at EVZ | Weststrasse 11, PO Box, CH-6303 Zug, Tel. +41 (0)41 725 31 00, info@evz.ch, www.evz.ch various levels. We particularly value the fact that this commitment extends not only to the men’s team, but also to women’s ice hockey and our youth teams. It is precisely this holistic support that is in line with the EVZ’s philosophy.”

Alfred Müller AG remains a key visual component of the EVZ brand identity. The partnership is showcased, amongst other things, through displays on the LED hoarding directly beside the ice rink, on the Video Cube, and on the match jerseys of the EVZ Women’s Team and the EVZ youth team. However, the collaboration goes far beyond traditional advertising. At its heart are shared experiences, interactions and emotions. A prime example of this is the annual ‘Family Game’, held as part of a Women’s home match at the OYM hall. Under the motto ‘Spaces Full of Life’, Alfred Müller AG invites its customers and their families to enjoy a special EVZ experience. As well as the home match, guests are treated to a guided tour of the OYM hall, offering exclusive behind-the-scenes insights and the chance to explore the spaces where, day in, day out, people train, work, develop their skills, cheer on their team and strive together for greatness.

Eliane Müller, Alfred Müller AG: “Our aim is to create spaces where people enjoy living, working and coming together. This very idea is also reflected in the EVZ. The OYM hall is far more than just a sports arena; it is a place full of encounters, emotions and shared experiences. Through our commitment, we aim to help ensure that such vibrant spaces can be created and continue to flourish.”

Photo (from left to right): Ibrahim Can, CMO of EVZ, Eliane Müller, Alfred Müller AG, and Paolo Duca, CEO of EVZ