The new EVZ STORE opens on Wednesday!

Keep Building heads towards its next milestone: Over the weekend of 23–25 October, the EVZ Men’s and Women’s Teams will make their triple home debut. The new South Wing will also be opened on this occasion. Over the next few days, we’ll be introducing you to the key new features. Today: The new EVZ STORE.

With the brand relaunch in February and the completely revamped online fan shop, the new EVZ world has already taken shape. Now it’s getting a physical home too: this coming Wednesday, 21 October at 2.00 pm, the new EVZ STORE, located at the main entrance to the OYM hall on Arenaplatz in Zug, will open its doors to the public for the first time.

It replaces the previous fan shop, which was closed in spring 2026 as part of the Keep Building construction works.

EVZ fans can look forward to a new shopping experience. From the official home and away jerseys to the 67 Bull cap and the EVZ car sticker, the new STORE has everything a blue-and-white fan could wish for. The EVZ STORE is accessible directly from the stadium on home match days for both the men’s and women’s teams, and invites you to browse before, during and after the match.

Gregory Hofmann and Noemi Ryhner will also be there for the opening on Wednesday, 21 October at 2 pm. Make the most of this opportunity to meet the two EVZ stars and discover the new EVZ STORE. We look forward to seeing you there!