EVZ is the first club in Switzerland to install LED boards on the sidelines of the BOSSARD Arena. EVZ is thus investing further in the game experience in the arena for its spectators and receives new marketing opportunities.
In 2017, the EVZ installed new flexible ice hockey boards in the BOSSARD Arena at its own expense. The Finnish product of load-reducing boards convinced the EVZ in terms of maximum safety for its players.
The same type of boards was further developed and supplemented with LED modules, so that static advertising surfaces are no longer required and the boards can now be digitally displayed. Two arenas in Finland have these installed and successfully in use. Starting next season, LED boards running all the way around the arena will also be allowed in Switzerland. The EVZ has decided to take advantage of this opportunity and install a new board in the BOSSARD Arena next summer, thus investing further in the playing experience in the arena. Ibrahim Can, Head of Marketing & Sales: “The new LED board gives us a wide range of possibilities for visual effects to further improve the game experience for our fans. We will set a new benchmark with it. It also gives us additional potential in marketing, especially around our new women’s team.”
In order to further develop the EVZ as a company and to finance the various future projects sustainably and in the long term, the EVZ needs new and additional revenue opportunities. The expansion of the arena is essential for the EVZ in this regard. However, it will still take a few years until this is realized, which is why the ECC wants to bridge the interim period with innovative solutions. The new LED board is one of the worthwhile investments, which allows the ECC to develop further.
