The EVZ has been working closely with Conte Hockey for over 20 years in the areas of on- and off-ice as well as merchandising. “The long-standing collaboration with Conte is based on mutual trust and great respect. Against the backdrop of the stadium expansion and the new shop directly in the OYM hall, we also looked at the future strategy,” explains Ibi Can, Head of Marketing & Sales at EVZ. “We have decided to insource the merchandising area in future in order to achieve stronger brand loyalty and to take on the strategic management of this area internally.”
Thomas Müller has been in charge of the newly created “Merchandising” division at EVZ since December 2025 and is developing the product range planning and product coordination. For the logistics of the online shop, the EVZ will work with “social partner” ConSol, which will take care of the storage and dispatch of the products. The on-ice and off-ice apparel areas will remain part of the proven partnership with Conte Hockey. Conte Hockey will also remain a supplier to the fan shop for various items such as the official jerseys.
